Allan Ahlberg dies aged 87

by Team Crafmin
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Allan Ahlberg, a celebrated British children’s writer, died aged 87. His death was confirmed by Penguin Random House on Tuesday, 29 July 2025. His catalog, loved all around the world, consists of more than 150 titles.

Rhyme, rhythm, and emotion were his tools, and he almost single-handedly formed the modern realm of children’s literature.  Born in Croydon in 1938 and adopted as an infant, Ahlberg was brought up in Oldbury, West Midlands. His work history varies widely-from being a postman, and a plumber’s mate, to even being a grave digger.

These experiences would later go on to form the backbone of many of his stories and characters. It was while training to be a teacher that he met Janet Hall, who was to become his wife and illustrator.

Allan Ahlberg dies at 87, leaving 150+ beloved children’s books.

What made Allan Ahlberg books so unique?

In 1976, the duo had almost immediate success with The Old Joke Book.  Soon after, The Greenaways gave to the market I Spy: Each Peach Pear Plum and Peepo! — instant classics.

The picture books with their short rhymes, rollicking pictures-with implications of irreverence-drew children to the interactive elements. Each story also offered rhythm and humor that was attractive to kids.

With their creation, The Jolly Postman, a new generation of readers discovered books featuring removable, readable letters. It was this innovation that brought Janet her Kate Greenaway Medal for illustration.

They have created many iconic titles that will last across generations. Warmth and humor mixed with an extremely child-centered approach made for a rare and, therefore, treasured blend in Ahlberg’s writing.

Ahlbergs rose to fame in 1976 with hits like Each Peach Pear Plum and Peepo!

How did Allan Ahlberg continue after Janet’s death?

After Janet Ahlberg succumbed to breast cancer in the year 1994, his partner in grief was Allan. Yet, despite the heavy loss, Allan went on to write with other partners, a factor he occasionally did. He worked with Raymond Briggs, Bruce Ingman and others on titles like The Pencil and Previously.

His daughter Jessica Ahlberg collaborated with him on a number of books. Together half a pig and half a bucket were a gentle memoir. These books stood his unmistakable voice, though with each illustrator’s style, the visuals evolved.

With the loss of the partner of her life, the stories never lost their touch. He proved that one can grow, as an artist, even in loss.

Why do his books remain popular in classrooms?

Ahlberg’s series finds use in schools while teaching early literacy and poetical learning. Titles such as Please Mrs Butler and Heard It in the Playground are huge favourites of classroom teachers. His language was simple, accessible and fun, often full of playground humour and rhythm. Teachers used his poetry to interest the reluctant readers.

Another of the celebrated works was The Ha Ha Bonk Book, a book remembered by many for its silliness and sheer child logic.

The packages promoted pleasurable reading — an extremely important end in early education. Even now, several teachers use his books to teach rhyme, rhythm, and oral storytelling. His poems still make kids laugh after so many decades.

Ahlberg’s poems like Please Mrs Butler remain classroom favourites for teaching early literacy and poetry.

Allan Ahlberg stood by his values

In 2014, he refused to accept a lifetime achievement award sponsored by Amazon.  He argued against the company’s tax avoidance in the UK.  His stance in the matter won respect among other writers and educators.

This was the genesis of the Shoestring Award — an award honoring ethical authorship and integrity. Ahlberg never sought to make his name, always prioritizing children and their experiences. He believed in books that were right for their audience.

It was his principles and humility by which he became enshrined in the publishing world and in education. He wrote not to make a name for himself but to fill the hearts of young kids with joy and competence.

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What is his legacy today?

Dow, Francesca, Penguin Random House executive director, said of his stories that they were “mini masterpieces”. She said that children, families, and teachers would continue to cherish those stories.

The impact of his craft may be seen in the work of today’s writers and illustrators. Many would say he was the inspiration for their working life in children’s literature.

He was diagnosed with Parkinson’s late in life but kept writing. His last book, Under the Table, appeared in 2024. Ahlberg is survived by his second wife Vanessa Clarke; a daughter, Jessica; and two stepdaughters.

The stories live on-that is to say, they exist in readings, school activities, and across generations. Ahlberg’s works steered away from big themes or messages.

Rather, they tapped into daily happiness, children’s fears, and the thrills of imagination. This unpretentious approach, coupled with empathy, made him one of the most beloved children’s authors in the UK.

His death foreshadows the end of a great era—yet, his stories are forever to be remembered.

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