Prenetics, a health science firm, has become the first in its industry to put Bitcoin front and centre in its financial plans. The company recently confirmed the purchase of 187.42 Bitcoin for a total of $20 million, marking the beginning of a broad digital asset initiative aimed at long-term growth and innovation.
Image 1: Prenetics reveals $20M Bitcoin strategy (Source: Bitcoin Magazine)
This major acquisition follows a strategic asset sale that bolstered Prenetics’ balance sheet to $117 million. The company is now channelling a substantial portion of that capital into Bitcoin. The strategy wasn’t plucked from thin air—it draws inspiration from corporate pioneers like MicroStrategy and Metaplanet, both of whom have seen major value gains by leaning heavily into crypto.
For Prenetics, it’s not simply about stashing Bitcoin and hoping it grows in value. Their roadmap includes sophisticated, institutional-grade techniques for generating returns, all while reinforcing their financial position and preparing for what lies ahead.
Crypto Expertise Brought On Board
Prenetics has brought Andy Cheung into the fold, handing him a seat at the boardroom table to help steer its bold Bitcoin play from the inside. Cheung, who served as Chief Operating Officer of crypto giant OKEx, has a decade of experience running major exchanges and managing enormous daily trading volumes. His knowledge is set to play a key role in guiding Prenetics’ digital asset journey.
Having previously worked with Prenetics CEO Danny Yeung at Groupon Asia, Cheung brings both industry insight and trusted camaraderie. His approach will move well beyond passive holding. He plans to apply active treasury techniques such as yield farming, derivatives management, and crypto lending—all tools of the trade used by institutional investors to maximise asset performance.
Yeung believes this convergence between healthcare and blockchain signals the beginning of a broader technological transformation. According to him, the future holds significant potential where genetic science, personalised healthcare, and decentralised finance could operate hand-in-hand.
BIG BREAKING
HEALTHCARE FIRM PRENETICS ($PRE) BECOMES FIRST IN ITS SECTOR TO ADOPT #BITCOIN TREASURY STRATEGY, BUYING $20M WORTH OF $BTC (187.42 BTC)
EXTREMELY BULLISH pic.twitter.com/AJfoCKeV3p
— BITCOINLFG® (@bitcoinlfgo) June 18, 2025
Strategic Advisors Strengthen the Mission
Backing Prenetics in this bold new chapter is a formidable team of crypto insiders. Among them is Tracy Hoyos Lopez, who was instrumental in advancing former U.S. President Donald Trump’s Bitcoin advocacy. Lopez, who wears multiple hats at Kraken and the Bitcoin Advocacy Project, lends her deep know-how in navigating the tricky waters of regulation and policy.
Another key figure on board is Raphael Strauch, the founder of TOKEN2049—widely considered the largest annual event in the crypto calendar. His network spans top crypto investors and thought leaders, bringing significant reach and credibility to Prenetics’ digital asset push.
Lopez has expressed strong support for the initiative, noting the alignment between growing institutional Bitcoin interest and Prenetics’ ambitions. She believes the company’s strategy has the depth and foresight to stand out in a rapidly maturing market.
Strauch echoes these sentiments, applauding Prenetics for combining its healthcare expertise with an expertly designed crypto treasury. In his view, the firm isn’t playing catch-up—it’s setting the pace for what’s to come in corporate Bitcoin adoption.
Image 2: (Source: CNBC)
Not Just Holding Bitcoin—A Full Ecosystem
Rather than treating Bitcoin as a one-off investment, Prenetics is building a comprehensive digital asset framework. The company has gained board approval to allocate the majority of its balance sheet into Bitcoin. This bold move signals more than just financial diversification—it’s a long-term commitment to a digital future.
Alongside this, Prenetics is actively speaking with major financial institutions about future Bitcoin acquisitions and forming capital partnerships. These discussions are aimed at executing a steady accumulation strategy that can scale with market conditions.
Beyond finance, the operational side of the business is also being shaped by crypto. Work is underway for Prenetics to start taking Bitcoin as payment across its flagship brands, IM8 Health and CircleDNA. This shift will tie the knot between its crypto treasury and everyday customer transactions, forming a full-circle digital payment system.
Solid Foundations Fuel Expansion
The company’s strong financial standing supports its new direction. Prenetics is sailing debt-free, boasting a tidy war chest of over $117 million in cash and short-term assets.
That financial cushion gives it room to take strategic risks without putting the core business in harm’s way.
Revenue guidance for 2025 has been increased to a range of $80 to $100 million. The forecast reflects confidence in the performance of IM8 Health, which has quickly become a strong revenue generator just half a year after its launch. With over 55,000 customers and nearly five million products delivered, IM8’s rapid growth has placed Prenetics in a strong commercial position.
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On top of that, the company boasts a 35% stake in Insighta, a genomics venture recently valued at $70 million following an investment by Tencent. This adds another layer of value to the company’s diversified asset mix.
