Netcapital Expands Into Crypto with Mixie Acquisition
Nasdaq-listed fintech company Netcapital has made a significant move into the blockchain space by acquiring Mixie, a firm specialising in Web3 gaming technology. This purchase signals a growing connection between established financial services and the emerging decentralised finance sector.
Netcapital operates an online platform that assists private businesses in raising funds by allowing investors to purchase shares in early-stage companies. Though relatively small with a market value around $6.8 million, Netcapital has steadily developed since going public in 2017 under the ticker NCPL.
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Mixie’s Role in Web3 Gaming and Media
Mixie stands out as a company built from the ground up for blockchain applications. It offers an innovative no-code game engine powered by artificial intelligence, making it possible for creators to develop blockchain-based games without needing coding skills. The platform also hosts a media network focused on blockchain and crypto content, attracting over 100 million monthly impressions.
Alongside this, Mixie provides an accelerator programme to nurture early-stage crypto projects and founders, supporting innovation within the blockchain creator economy. Its platform brings together game creation, content distribution, and monetisation tools, merging aspects of gaming, media, and decentralised finance.
Strategic Acquisition by Zelgor, a Netcapital Company
Netcapital’s portfolio company Zelgor completed the acquisition of Mixie for an undisclosed sum. Zelgor focuses on expanding blockchain infrastructure and solutions, making the Mixie buy a strategic fit. This deal is notable as it marks one of the first instances where a publicly traded company has acquired a crypto-native protocol, highlighting the increasing integration between traditional finance and blockchain technology.
John Fanning Jr., Zelgor’s CEO, views Mixie’s technology and its wide-reaching media presence as key assets that will accelerate growth across both Web2 and Web3 markets, effectively bridging the gap between conventional and decentralised digital economies.
Netcapital was particularly drawn to Mixie’s capabilities in tokenisation — the process of converting assets into blockchain-based tokens — and its support structure for new crypto ventures. Combining Mixie’s token infrastructure with Netcapital’s secure, browser-based platform aims to enhance opportunities for investors and creators alike.
Crypto Industry Consolidation Accelerates
The acquisition of Mixie fits within a broader trend of mergers and acquisitions in the cryptocurrency sector throughout 2025. Market analysts have noted a rise in large-scale deals as companies seek to strengthen their positions in a rapidly evolving landscape.
Recent major transactions include Kraken’s $1.5 billion purchase of NinjaTraders, Coinbase’s $2.9 billion acquisition of crypto derivatives exchange Deribit, and Ripple’s $1.5 billion deal to buy prime brokerage Hidden Road. These developments reflect the growing maturity and consolidation of the crypto industry.
Dan Novaes, CEO of EARN’M, a platform supporting crypto investors, points out that consolidation is expected to continue given the crowded nature of the market and the overabundance of tokens. This wave of mergers helps streamline the industry and build stronger, more sustainable companies.
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A New Chapter for Netcapital
Through acquiring Mixie, Netcapital broadens its reach beyond traditional private capital markets into the burgeoning world of blockchain gaming and the creator economy. This move positions the company at the intersection of established finance and cutting-edge decentralised technologies.
By integrating Mixie’s innovative tools and extensive media footprint, Netcapital aims to unlock new opportunities for users in both conventional investment markets and the rapidly growing Web3 environment. This approach demonstrates how traditional financial firms are evolving to keep pace with technological advances in crypto and blockchain.
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As blockchain and Web3 continue to expand, more companies like Netcapital are likely to follow, helping to bring wider adoption and maturity to the sector.
